Public Awareness Campaign for Citizen CPR
CPR saves lives, but most people are unaware of the difference that compression-only CPR can make to a heart attack victim’s outcome, and many are turned off by the thought of doing mouth-to-mouth on a stranger. The Citizen CPR awareness campaign sought to give members of the general public the confidence to attempt CPR.
The client loved the clever tagline we came up with for the project and the unique look and feel we developed. The campaign materials included a website, roadshow materials, pocket guides, posters and leaflets, photo-shoot props, and more.
Client: Pre Hospital Emergency Care Council
Project: Citizen CPR
Audience: General public
