Brand Development for Pfizer Vaccines
The key message for the branding of the vaccines division of Pfizer was that vaccination = protection. The success of the initial materials hung on getting the perfect image, and the powerful emotional and parental connection it portrays, conveys protection in the strongest possible way. The shield device continues the protection theme and opens up possibilities for future use on materials where imagery may not be used.
Client: Pfizer Healthcare
Project: Pfizer Vaccines Branding
Audience: Healthcare Professionals in Ireland
