Website Redevelopment and Social Media Advertising
Bayer came to us with an existing website which wasn’t performing as hoped and asked for a complete rethink on it. They wanted to “take it social”, engage their audience and significantly increase visitor numbers by revamping their PPC campaign and improving SEO.
The audience had very diverse needs, so we carefully segmented it by demographic and successfully targeted each via Facebook advertising campaigns and optimised landing pages. A four-fold increase in visitors was achieved within a few months of the new site going live.
The redeveloped site features:
- Videos
- Visitor polls
- Topical quizzes
- An iPhone app
Client: Bayer Healthcare
Project: Contraception Website
Audience: Sexually active women in Ireland
